IFGfit started as a deeply personal mission by its founder, a veteran orthopedic sports medicine surgeon who wanted to help his mother battle late stage cancer. He found that by improving her posture and breathing, his mother was less fatigued by her treatments and was able to better cope in her fight against the disease. IFGfit has since expanded its mission to apply innovative biomechanics to everyday products for the general consumer in order to improve physical and cognitive performance.